Eloi Cruz

Eloi Cruz

Technology · Data · Business

Digital solutions, data analysis and process improvement.

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01 / Profile

Professional profile.

I develop digital solutions and analyse data to improve business processes. I want to grow in a commercial role, eager to learn and develop my communication, negotiation and customer relationship skills.

02 / Experience

Professional experience.

  1. ASDT Corporation SLU

    Product and Operations Engineer

    2024–2026
    • Prepared technical proposals and customer presentations in the tenders department.
    • Worked with the CEO to improve processes and implement the ERP and document management system, including rollout and training.

    R&D · Software and firmware developer

    2017–2019
    • A civil counter-drone system for infrastructure including La Moncloa, La Zarzuela and the Spanish Congress of Deputies.
    • Software, firmware, command and control (C2) and the company’s first drone detectors.

  2. Deloitte

    Data and Project Management Consultant

    2023–2024
    • Roche: RDI GTM across APAC and the Middle East, BI centralisation and coordination in English with India and Portugal.
    • Generalitat de Catalunya: Data Governance Office, information quality, traceability and shared access.
    • Spanish Ministry of Justice: information and reporting for the Judicial Deposits and Consignments Accounts Department.

  3. Friman · Food distribution

    Project Manager · Operations

    2020–2022
    • Worked with the operations director on the company’s digital transformation.
    • Contributed to the WMS implementation project, the start of the CRM project and business information development with BI.

03 / Projects

Professional projects.

My consultancy

Laketab

Founder

Founded a consultancy to develop data projects and digital business solutions, working with each customer from defining needs through to implementation.

Housfy

Worked with the CFO to automate the profit and loss statement (P&L) and create Power BI dashboards for financial information analysis.

Grupo Pomona Iberia

Developed Power BI profit and loss statements and dashboards for several group companies, tracking sales, margin and cost indicators.

Maccion · GIRBAU SMART SHELF

Four-month internship at Maccion, contributing to an RFID smart-shelf prototype for Girbau: IoT technology applied to an industrial need.

LoRaTrust

IoT data and environmental monitoring · June 2022–January 2023

Contributed to the design of a system to strengthen trust in IoT sensor data and enhance its value for environmental monitoring. A project associated with the Universitat Politècnica de Catalunya.

04 / Volunteering

Volunteering

Con+Pasión

2026

I volunteer with Con+Pasión, a nonprofit cooperative that creates employment opportunities for people in vulnerable circumstances. I support the development of its brands and new initiatives, helping improve how it operates, strengthen its digital presence and raise awareness of its work.

Research

Scientific publications.

Two coauthored publications on LoRa, IoT and blockchain-based device management.

Education

Academic background.

  • Master's in Data Analytics & Artificial Intelligence

    ISDI2023–2024

  • Bachelor's degree in Computer Engineering

    FIB · Universitat Politècnica de Catalunya (UPC)2016–2020

Certifications

  • Power BI Data Analyst Associate

    MicrosoftEarned in 2023

  • Data Analysis for Management

    London School of Economics and Political Science (LSE)2022

Languages

  • Catalan Native
  • Spanish Native
  • English B2

05 / Contact

Let’s talk.

Get in touch to discuss a role or a project.

LinkedIn profile